Growth, scale, and exit.Pipeline that compounds.
I build and rewire B2B SaaS marketing engines across the full GTM spectrum, from high-velocity SMB and Mid-Market demand as well as precision ABM that moves companies up-market into Enterprise. I've led marketing through five acquisitions while doing it.
Results-driven B2B SaaS marketing executive with 20+ years building high-performance marketing engines across the full funnel, from ICP definition and ABM to brand, demand generation, and customer expansion.
An early and active practitioner of AI in marketing, I use tools including Claude CoWork and ChatGPT to build custom performance dashboards, analyze proprietary platform data into industry benchmark reports, scale content production, and translate real customer conversations into thought leadership. Across roles I've consistently delivered measurable conversion improvement and brand breakout results while managing budgets ranging from $1M to $6M.
Selected results
Content reach growth, YoY
Grew Document Crunch to the #1 most-followed construction AI company on LinkedIn through AI-powered brand and content strategy.
YoY SAL growth at flagship event
Redesigned event strategy around quality engagement, drove $30.8M marketing-influenced pipeline at 156% of plan.
Inbound lead growth
329% increase in landing page views and 400% lift in CTR after a full GTM and digital overhaul.
Increase in content downloads
Launched the company's first integrated marketing and gated content program; 720%+ lift in inbound contact requests.
What colleagues say.
"Michele is a highly effective and collaborative team member who brings both strategic insight and a positive spirit to every project. She's been an incredible partner in driving SAP Taulia's Global GTM strategy forward."